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Founded in 1989 by Eric Campbell, CamWest is a premier new home builder in the Northwest.

Business Challenge

To stay competitive, companies must utilise every available resource to ensure that their messages are in line with their missions. Every customer touch point is an opportunity to increase a company's exposure and to clarify its positioning. Therefore, breaking through to customers requires focus, clarity and commitment.

CamWest, the premier new homebuilder in Northwest US, saw an opportunity to better articulate their unique value proposition by having their project managers speak directly with home buyers. They knew they had to continue growth in soft skills of their frontline project managers to maintain the quick growth of CamWest.


To build on their skills, CamWest adapted Dale Carnegie's foundational principles from the Dale Carnegie Course and Sales Advantage to focus on sales and human relations simultaneously. Dale Carnegie Training developed a sales manual and a series of customised training programmes specific to their organisation and its culture.


As CamWest has continued to learn together, it has continued to grow together. Working together as a team allowed participants to develop a common language to communicate more seamlessly with customers and with each other. This, in turn, helped unify the organisation and reinforce CamWest's culture, vision and values. In the four years since training began, CamWest has grown at a rate of almost 15% annually. The influx of new talent has helped the company to grow the foundations of a solid team.

"I have always believed that our company could be even stronger by working together, focusing on our buyers and providing excellent service. That's why I continue to support ongoing training. The training we've done has been tremendously valuable and has contributed directly to the success of CamWest. It has definitely taken us to the next level."


Carolyn Gladwell, Vice President for Marketing & Sales


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